NoFollow Links – Still Passing Value?
I read an interesting piece of information recently, not sure how reliable it was but as usual it was from an experienced SEO with decades of experience with some of the top clients and a link building guru etcetera, etcetera. Yet there was no real evidence of this amazing success. He did seem to know a bit about link building though and had a large online community following him, so maybe he did know his stuff.
Basically he was saying that Google admits the nofollow attribute in linking doesn’t pass page rank value, but as a proper SEO shouldn’t be using page rank to measure the authority of a page anyway, it doesn’t matter. Now he wasn’t saying go and build thousands of crappy nofollow blog links but he was saying to definitely include it in a your link profile for a good mix. Basically the nofollow attribute was in indication not to pass link juice on, but still passed authority and trust from the linking domain/page.?
This interests me, there isn’t much evidence to support this nor any evidence to suggest its rubbish, Google has been saying for a long time now using page rank to measure SEO = amateur. Measuring the trust and authority of the domain and its neighborhood is as we all know a much better way to measure link value. So a link from a highly relevant site even if it is nofollow is still a strong link? After all Google wants us to create websites and content that are for users not search engines, do users care about nofollow, dofollow? No, they have probably never heard of it anyway!
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